Bend Beauty Reset. New product launch

Reset aids your body’s detoxification process by supporting liver function and providing antioxidants to protect your cells from oxidative damage caused by exposure to free radicals. In addition to supporting your body’s natural cleansing system, Reset helps relieve digestive disturbances. The liver is an essential organ responsible for processing most everything you consume, inhaled and absorbed by your skin – it’s your body’s main defense against toxins and aids in digestion (1).

(1) Canadian Liver Foundation. (2017). About the liver. https://www.liver.ca/your-liver/?gclid=EAIaIQobChMInf_Ij_KW4wIVg5yzCh2rJQkoEAAYASAAEgKIBfD_BwE#about-the-liver. Accessed October 11, 2019.

Reset provides two medicinal ingredients: broccoli sprout powder, providing 4 mg/serving sulforaphane, and milk thistle extract, providing 200 mg/serving silymarin. Broccoli sprout powder provides antioxidants to help protect against ubiquitous and intrinsically generated free radicals, while the organic milk thistle extract is well established to aid in the protection of the liver and support its normal function.

Standard broccoli sprout powders contain the inactive, precursor, form of sulforaphane, called glucoraphanin. Glucoraphanin can be converted into sulfuropahane when it reacts with the enzyme, myrosinase. The body is not very efficient at converting glucraphanin into sulforaphane and conversion rates can vary from person to person. The broccoli sprout powder in Reset provides sulforaphane, therefore, providing you with a standardized, known dose, that doesn’t rely on your body’s conversion.

Reset contains broccoli (Brassica oleracea var. italica) sprout powder, organic milk thistle (Silybum marianum) extract, hypromellose (vegetarian shell), microcrystalline cellulose, organic rice (Oryza sativa) hull powder, magnesium stearate.

Milk thistle extract is a well established ingredient that supports liver function and has liver protectant activities. We stand behind its use for these purposes. In addition, Reset contains broccoli sprout powder which contains antioxidants that help protect cells from free radical damage. Exposure to the toxins can increase your body’s free radical load. Therefore, supporting liver function while reducing oxidative damage caused by free radicals is how Reset uniquely supports your body’s natural detoxification.

Sulforaphane is a bioactive substance made from the compound, glucoraphanin that is naturally present in many cruciferous vegetables, such as broccoli. In whole food sources, sulforaphane is typically created when the vegetables are chewed, through the interaction of glucoraphanin and the enzyme, myrosinase which is also present in the food. It can also be made when myrosinase produced by gut micro-organisms act on glucoraphanin during food digestion.

Glucoraphanin itself, does not provide the therapeutic benefits associated with sulforaphane. It must be transformed into sulforaphane, which could be described as its active form.

Glucoraphanin doesn’t provide the therapeutic benefits associated with sulforaphane, and therefore, it is referred to as inactive. Both glucoraphanin and myrosinase are needed to form sulforaphane (the active compound), and many variables can impact the quantity of sulforaphane produced from these starting materials. As a consequence, taking a defined amount of glucoraphanin, does not guarantee achieving a therapeutic dose of sulforaphane. Instead, direct intake of active sulforaphane ensures maximum benefit.

Sulforaphane helps to enhance your body’s natural detoxification process by stimulating increased production of important internal antioxidant and detoxifying enzymes(1) that help to eliminate potentially harmful substances from your body and help reduce oxidative damage caused by free radicals.

(1) Chartoumpekis DV, Ziros PG, Chen JG, Groopman JD, Kensler TW, Sykiotis GP.

Broccoli sprout beverage is safe for thyroid hormonal and autoimmune status: Results of a 12-week randomized trial. Food Chem Toxicol. 2019 Apr;126:1-6. doi: 10.1016/j.fct.2019.02.004. Epub 2019 Feb 5. Accessed online on September 24, 2019 at https://www.ncbi.nlm.nih.gov/pubmed/30735751

Silymarin is a mixture of a large class of plant pigments called flavonoids that are found in milk thistle seeds. It is an antioxidant.

Silymarin helps to protect the liver and support its function, so that it can effectively fulfill its role in the detoxification process and overall body health.

Silymarin acts primarily as an antioxidant that helps protect cells against oxidative damage due to reactive oxygen species (ROS). It also has anti-inflammatory and immune-modulatory effects that specifically support liver structure and function.

(1) de Avelar CR, Pereira EM, de Farias Costa PR, de Jesus RP, de Oliveira LPM. Effect of silymarin on biochemical indicators in patients with liver disease: Systematic review with meta-analysis. World J Gastroenterol. 2017 Jul 21;23(27):5004-5017. doi: 10.3748/wjg.v23.i27.5004. Accessed online on September 24, 2019 at https://pdfs.semanticscholar.org/bd33/fcf5ab77168740e5e3e54ef604054e4f5582.pdf

There is no need to adapt your diet while taking Reset; it is meant to compliment your current routine. Some research indicates increased consumption of cruciferous vegetables, such as broccoli, can interfere with the production of thyroid hormone if you are iodine deficient. Whether you are taking Reset or not, it is important to ensure you are consuming the recommended daily allowance (RDA) of iodine; the current RDA for adults is 150 µg per day (1). Some dietary sources of iodine include seaweed, fish, and eggs (2).

(1) Institute of Medicine, Food and Nutrition Board. Dietary Reference Intakes for Vitamin A, Vitamin K, Arsenic, Boron, Chromium, Copper, Iodine, Iron, Manganese, Molybdenum, Nickel, Silicon, Vanadium, and Zinc. Washington, DC: National Academy Press, 2001. Accessed: October 3, 2019 at http://www.nap.edu/openbook.php?record_id=10026&page=1

(2) National Institutes of Health, Office of Dietary Supplement.(2019). Iodine Fact Sheet for Professionals. Accessed October 3, 2019: https://ods.od.nih.gov/factsheets/Iodine-HealthProfessional/.

Cruciferous vegetables such as broccoli, cabbage and kale, contain naturally occurring substances called goiterogen (1). Goiterogens can interfere with normal thyroid gland function by disrupting thyroid hormone production through interfering with iodine uptake. This disruption can result in the formation of an enlarged thyroid, known as a goiter.

Natural health products containing broccoli sprout powder, at the daily dose provided by Reset, do not require cautions or warning regarding thyroid function.

Our bodies have natural detoxification pathways, but with the increased toxic exposure we face in today’s world, those pathways can become overburdened. Therefore, Reset was formulated for adults, who could all benefit from including Bend Beauty’s Reset, which provides 2 medicinal ingredients to protect and support your liver, in your supplement routine.

Reset has been evaluated by the Natural and Non-prescription Health Products Directorate of Health Canada and is suitable for long term use. However, it should be used for a minimum of 3 weeks to see beneficial effects.

• Consult a health care practitioner prior to use if you are pregnant.
• Consult a health care practitioner if symptoms persist or worsen.
• Stop use if hypersensitivity/allergy occurs.

Yes, Reset is vegan friendly. It does not contain any materials derived from animals.

None of the ingredients within Reset are sources of gluten. We do not test the final product for gluten, and therefore, we cannot say it is gluten-free.

Yes, Reset contains organic milk thistle extract, which is the source of silymarin.

The broccoli sprout powder within Reset is not organic. However, it is screened for pesticide residue to ensure it meets stringent United States Pharmacopeia standards. We strive to select organic ingredients whenever possible, however an organic version of the broccoli sprout powder containing sulforaphane is not available at this time.

Reset contains sulfites, which are naturally present in broccoli. None of the ingredients are sources of any of the major allergens including, peanuts, tree nuts, soy, eggs, dairy, sesames products, fish, crustaceans or shellfish, wheat and wheat products.

What is the source of material of the magnesium stearate?

Our magnesium stearate is from plant (sustainable palm oil) and mineral (magnesium) origin. The palm oil used in the production of our magnesium stearate is certified sustainable by RSPO (learn more about this certifications at: https://rspo.org/certification).

https://www.peter-greven.de/en/news/view/article/new-product-line-based-on-sustainable-palm-oil-rspo-certified/)

Yes, Reset is a great addition to Bend Beauty’s family of products. In addition, It optimizes Skin Climate through mechanisms different than the Renew + Protect and Marine Collagen + Co-Factors – through the liver-skin-axis. The liver is a multifunctional organ that is involved in maintaining your body’s nutrient and hormonal balance, and detoxification (1). Poor liver function can lead to imbalances in your body’s physiology, including a build up of toxins and reduced ability to metabolize nutrients. Since your skin obtains its nutrients from the bloodstream, reduced liver function often first appears in the skin (2). Therefore, providing your body with nutrients proven to support healthy skin, protect against oxidative damage caused by free radicals as well as aid liver function act together to optimize your Skin Climate.

1) Kalra A, Tuma F. Physiology, Liver. [Updated 2018 Dec 18]. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2019. Accessed online on October 16, 2019 from: https://www.ncbi.nlm.nih.gov/books/NBK535438/

2) Hazin R, Abu-Rajab Tamimi TI, Abuzetun JY, Zein NN. Recognizing and treating cutaneous signs of liver disease. Cleve Clin J Med. 2009 Oct;76(10):599-606.