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Case Study: SkinHealth Canada’s “Bring Your A-Game Q2 Contest”

By December 27, 2023December 28th, 2023No Comments

SkinHealth Canada, a leading provider of skincare solutions, launched the “Bring Your A-Game Q2 Contest” in Q2 2023 to celebrate and reward its valued B2B Clinic Partners. Recognizing the pivotal role that partners play in the success of the business, SkinHealth Canada designed an engaging contest to motivate and acknowledge top performers in retail sales.

Contest Details: The contest offered an exciting array of prizes for the winners, emphasizing the importance of marketing and visibility. The prizes included a professional photo shoot for the winning clinic and its team, a paid feature in an industry trade magazine, a year’s supply of the Step-up Skin EssentiA System for all registered staff, and social media exposure on SkinHealth Canada’s Facebook, Instagram, and LinkedIn pages.

How to Participate: Participating clinics had to follow a straightforward two-step process. Firstly, they needed to register for the contest through a provided link. Secondly, all staff members were required to be registered as ‘Staff Accounts’ in SkinHealth Canada’s system to qualify for the contest.

Scoring and Winner Selection: The winner was determined based on the total purchases of retail products during Q2. Although other metrics like introducing new customers or selling additional services were appreciated, the primary measure of success for the contest was the total purchase volume. The more a clinic sold, the higher their chances of winning.

Contest Winners and Testimonials:

1. FACIAL EXPRESSIONS

2 STAR WINNER: Facial Expressions, a 2-star winner, expressed gratitude for the invaluable prizes received. The professional photoshoot and media support proved particularly useful in promoting their company, attracting new clients, and increasing their purchasing power with SkinHealth Canada.

Testimonial:

“I’m so thankful for the prizes of SkinHealth Canada’s 2023 Q2 contest. The photoshoot and print media support, in particular, were incredibly useful prizes to help promote my company and attract new clients, which will increase my purchasing power with SkinHealth Canada. Win-win.”

2. ALTITUDE LASER SPA

1 STAR WINNER: Altitude Laser Spa, a 1-star winner, shared the excitement within their team and community leading up to the event. Winning the contest allowed their staff to experience Environ products firsthand, overcoming previous hurdles related to the product’s price point. The photo shoot was highlighted as an amazing opportunity to enhance their marketing materials, and SkinHealth Canada’s flexibility in converting the marketing budget into a new machine was appreciated.

Testimonial:

“We had so much excitement within our team and community building up to our event, and having a representative (Victoria) in-house was inspiring! Winning the contest allowed all of our staff to experience Environ. Getting the products on the team’s skin has been a hurdle in the past, as the price point has been too high for many. The photo shoot was AMAZING! We have wanted and needed to do this for years! We are excited to use our website’s images and marketing material. We really appreciated Skin Health Canada’s flexibility in converting the value of the marketing budget into a new DF machine. Thank you to Andrea for her role in facilitating this option for us. We look forward to collaborating with SkinHealth Canada’s marketing team as ongoing support for future promotions!”

2. ALTITUDE LASER SPA

1 STAR WINNER: Altitude Laser Spa, a 1-star winner, shared the excitement within their team and community leading up to the event. Winning the contest allowed their staff to experience Environ products firsthand, overcoming previous hurdles related to the product’s price point. The photo shoot was highlighted as an amazing opportunity to enhance their marketing materials, and SkinHealth Canada’s flexibility in converting the marketing budget into a new machine was appreciated.

Testimonial:

“We had so much excitement within our team and community building up to our event, and having a representative (Victoria) in-house was inspiring! Winning the contest allowed all of our staff to experience Environ. Getting the products on the team’s skin has been a hurdle in the past, as the price point has been too high for many. The photo shoot was AMAZING! We have wanted and needed to do this for years! We are excited to use our website’s images and marketing material. We really appreciated Skin Health Canada’s flexibility in converting the value of the marketing budget into a new DF machine. Thank you to Andrea for her role in facilitating this option for us. We look forward to collaborating with SkinHealth Canada’s marketing team as ongoing support for future promotions!”

3. WHITE WAVE MEDICAL AESTHETICS

3 STAR WINNER: White Wave Medical Aesthetics, a 3-star winner, viewed the competition as a celebration of their commitment to Environ. Winning provided them with a platform to showcase their efforts in promoting the brand and educating clients about the transformative power of Environ skincare.

Testimonial:

“Our team was excited to win this competition as it recognizes our commitment to Environ. The competition provided a platform that celebrates the journey to healthy, glowing skin. Being chosen as the winner allowed us to showcase our efforts in promoting this brand and educating the transformative power of Environ skincare. ~The White Wave Medical Aesthetics team”

In conclusion, the “Bring Your A-Game Q2 Contest” demonstrated SkinHealth Canada’s commitment to supporting and rewarding its B2B Clinic Partners. The success stories of Facial Expressions, Altitude Laser Spa, and White Wave Medical Aesthetics highlight the positive impact of the contest on both the clinics and SkinHealth Canada’s collaborative partnerships.

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