Environ Festive Season 2022 Marketing Tool Kit
Dear Clinic Partners,
As we navigate and edge closer to the end of another year of challenge, change and unchartered territory, there is one clear emerging human truth; we are all explorers, searching for moments of awe, and delight – it’s the pure essence of feeling alive. We are meant to truly LIVE in this lifetime, not simply get through it.
This year, Environ has drawn on insight, experience, passion, energy and purpose to create an extraordinary Holiday Gifting collection and a poignant marketing campaign that inspires the pursuit to live and celebrate more beautifully.
The Holiday 2022 Brand Experience Toolkit has been created to support Environ Stockists to successfully build awareness and drive sales whilst ensuring consistency of Brand messaging and imagery around the world.
Various communication assets have been included in this toolkit and are available for download below.
Click the icon to download
Campaign Instructions
Notes about the Marketing Tool Kit
- The Brand Experience Toolkit includes an assortment of communication material created to support Distributors in driving impactful local marketing activities with stockists (B2B) as well as consumers (B2C).
- The Festive Campaign has a specific look and feel with carefully considered design and messaging that defines the visual identity and supports powerful brand communication and consistency across all markets.
- Only B2B marketing may commence before 25 October, which is when the global consumer-facing reveal of the Festive Campaign will be launched on global social media channels. Distributors may only utilise marketing material for the purposes of selling into Stockists (B2B marketing) ahead of the consumer facing go livedate.
- All Environ social media channels around the world should go-live with the Festive campaign on the 25th October.
- Environ has made the marketing assets available in open editable formats
enabling Distributors to translate the material into a local language. Please note: only language translation is permitted. No other changes whatsoever are allowed. - If content is required which is not available in the toolkit, please get in touch with the SkinHealth for assistance.
Digital
Email Newsletter Templates
- Teaser
- Launch of Holiday Gifting Collection
- Two different emailers have been created to communicate with stockists. These are editable PDF files that can be embedded as images into the body of an email.
- The open editable files of the emailers is fully adaptable and gift sets can be added or removed based on your local offers.
Web Banners
- Two different design options for banners have been created for placement on Distributor or Stockist websites.
- Banners can be re-sized, however, if the format of the banner largely differs from the one provided, please send it to the Brand Team for guidance and approval.
- These are generic web banners designed to be linked to a gifting page where individual gifting images and descriptors should be featured. (Please see information about Gifting Images for Websites)
- The web banner files are available in open editable formats. These are fully adaptable.
- No changes to copy or layout is permitted other than to localise language.
Website Gift Set Images
- Environ has created specific website images for the individual Gift Sets which are permitted to be used on Distributor or Stockists websites. These are strictly only to be used on the website listing pages and not for any other purpose.
Direct Messaging Videos
- Teaser (.mp4 video)
- Launch (.mp4 video)
- New Year (.mp4 video)
- Three video clips have been created to communicate with various audiences on direct messaging platforms such as WhatsApp or Facebook Messenger.
- Depending on the sender and recipient of the video, Distributors are encouraged to tailor the supporting message with the strong call to action.
- Open editable files have been made available in the toolkit should Distributors wish to translate the titles into a local language.
Instore
Glorifier Insert
- The Festive Glorifier Insert has been designed to be printed in market and inserted into the Environ Glorifier Unit.
- Environ Festive Gift Sets or selected Retail products can be merchandised on this stand and placed either on the retail shelf or at a second point of sale to maximise visibility.
A1 Posters
- Environ has created 4 beautiful large A1 poster options for display in store.
A5 Shelf Signage
- The single A5 shelf signage assets have been created with all international gift set offers. These must be inserted into clear display stands on retail product shelves and outposted areas to communicate the information about the Environ Festive Gift Set on display.
- Artwork is available in editable formats to enable allow you to adapt these into local language, include local pricing etc. and to print in market.
